Digital Inclusion Behavioural Insights Research

2024-06-14

中文

英语 (English)

所属地区： --

所属机构： --

抱歉，该信息暂无中文翻译信息，为您显示项目原文信息。

Published date: 14 June 2024

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.

Watch this notice Print this notice

Contract summary

Industry

Social research services - 79315000

Location of contract

United Kingdom

Value of contract

£30,000 to £50,000

Procurement reference

CCC001-DN728618-00160888

Published date

14 June 2024

Closing date

30 June 2024

Closing time

11:59pm

Contract start date

8 July 2024

Contract end date

28 February 2025

Contract type

Service contract

Procedure type

Open procedure (above threshold)

What is an open procedure (above threshold)?

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Description

Previously, LOTI (London Office for Technology and Innovation) and a consortium of London local authorities carried out research to develop a toolkit on how to map digital exclusion.

In addition to this, Westminster City Council, Royal Borough of Kensington and Chelsea, and LOTI conducted further ethnographic research to segment the digitally excluded population into groups with shared characteristics.

Two of the segments ('Not for me' and 'Reliant on others') made up over half of the digitally excluded population from the research, and they also constitute those who are most entrenched in digital exclusion and therefore the most difficult to engage.

We would like to conduct further segmentation analysis of these two major segments to deliver behavioural insights findings which in turn would enable the development of behaviour change pilots and interventions to reach the most digitally excluded residents and engage them with digital support to increase and improve their digital confidence, ability, and sustainable skills.

Previously, public sector stakeholders have recognised the importance of the research and pledged their support for further work.

After the research has taken place, and the report has been delivered, we will look to engage other local authorities and public sector bodies to participate in this research study where appropriate. E.g., getting involved in hackathons to develop pilot proposals etc.

Any findings and recommendations from this work would need to be scalable and replicable across local authorities and public sector bodies working to support digital inclusion across the UK.