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Published date: 7 May 2024
Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.
Advertising and marketing services - 79340000
Marketing services - 79342000
Direct marketing services - 79342100
Marketing management consultancy services - 79413000
B4 6AT
£0 to £100,000
IT-198-299- 2024-WMGC-0328
7 May 2024
24 May 2024
12pm
10 June 2024
31 March 2025
Service contract
Open procedure (below threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements below the relevant contract value threshold.
No
No
The West Midlands Growth Company (WMGC) has a requirement to establish an agreement with up
to three suppliers to provide specialist marketing and lead generation support for the requirements
included in the scope of this tender process.
With strong economic fundamentals in place, the West Midlands has a unique opportunity to
establish itself as truly globally competitive in the coming years. Global West Midlands - the West
Midlands Growth Company's business plan for July 2023 - March 25 - sets out how we propose to
utilise our key functional areas of inward investment, capital attraction, the visitor economy and
strategic relationship management to address regional challenges and capitalise on our
opportunities, delivering the Plan for Growth and levelling up the region:
The strategic objectives for the visitor economy through the Global West Midlands programme are
to:
Enhance the profile & reputation of the region
Create & sustain vibrant destinations
The appointed supplier(s) will take on the role of West Midlands Growth Company's strategic
partner and marketing agency to deliver campaigns and lead generation for the West Midlands
Business Tourism (MICE) sector which will result in increased awareness of the region's diverse
offer, venues and destinations, increasing positive sentiment towards the region, and ultimately
the consideration to host an event.
Links
Additional text
Is a Recurrent Procurement Type? : No
Follow the instructions given in the description or the more information section.
Zoe Middleton
20 Colmore Circus
Birmingham
West Midlands
B4 6AT
United Kingdom
07483078415
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