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Published date: 11 June 2024
Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.
Advertising and marketing services - 79340000
Advertising consultancy services - 79341100
Advertising management services - 79341200
Advertising campaign services - 79341400
Direct marketing services - 79342100
B4 6AT
£0 to £140,000
IT-198-306-2024-WMGC-0391
11 June 2024
28 June 2024
12pm
29 July 2024
31 March 2025
Service contract
Open procedure (below threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements below the relevant contract value threshold.
Yes
No
The West Midlands Growth Company (WMGC) will establish an agreement with one supplier to deliver the requirements included in the scope of this tender process.
The tender is focused on the agency delivering a media buying strategy and media buy to support an international B2B campaign that is in development, due to launch in August 2024.
The West Midlands Growth Company is seeking an expert media buying agency to plan, execute, track and report on our global investment campaign - It Starts Here.
WMGC's inward investment campaign is designed to increase international and national visibility surrounding the region's business ecosystem, improve perceptions and generate interest from investors and investment intermediaries. It supports the wider objective of seeking to address a West Midlands' market failure where we are overlooked by investors and relocating companies for other, better known, destinations such as London and Manchester. We require a media buying agency with international experience to work with us and in partnership with our appointed PR and creative agency to develop efficient and creative routes to reach our target audiences(s) including a mix of OOH, digital and experiential activity to deliver high-quality activations until March 2025.
Links
Additional text
Is a Recurrent Procurement Type? : No
Follow the instructions given in the description or the more information section.
Zoe Middleton
20 Colmore Circus
Birmingham
West Midlands
B4 6AT
United Kingdom
07483078415
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