Behavioural Change Assessment for the Environment Baselining Pilot

2025-02-10

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Published date: 10 February 2025

Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.

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Contract summary

Industry

Services incidental to agricultural production - 77110000

Location of contract

CV3 4PE

Value of contract

£0

Procurement reference

CF-0456200D8d000003VQwdEAG

Published date

10 February 2025

Closing date

27 March 2025

Closing time

12pm

Contract start date

23 June 2025

Contract end date

31 March 2030

Contract type

Service contract

Procedure type

Open procedure (below threshold)

What is an open procedure (below threshold)?

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements below the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Description

AHDB requires one supplier to assess the extent to which data, knowledge and other factors can drive behaviour change on farms for its Environment Baselining Pilot. AHDB are seeking a supplier who has a track record of delivering behaviour change assessments/evaluations within the agriculture sector, primarily for the four levy sectors supported by AHDB/QMS namely, Dairy, Beef and Lamb, Cereals and Oilseeds, and Pork.
There will be 3 main areas of consideration within the scope of this tender:
• Understanding what drives farm management practice choices on farm.
• Understanding of the drivers/motivation (together with challenges and barriers) for change
• Measuring change - what are the actions that the 170 farmers intend to implement, and which ones are actioned, together with their impact.
AHDB requires a supplier who can develop and implement an evaluation/assessment framework for the Environment Baselining Pilot.
Closing date is by 12 noon on 27 March 2025
The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal.

How to apply

Follow the instructions given in the description or the more information section.

About the buyer

Contact name

Julia Burger

Address

Middlemarch Business Park, Siskin Parkway East
Coventry
CV3 4PE
UK

Email

procurement@ahdb.org.uk

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