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Published date: 24 June 2024
Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.
Research services - 73110000
Research consultancy services - 73210000
Design and execution of research and development - 73300000
Market research services - 79310000
Economic research services - 79311400
B4 6AT
£0 to £72,000
IT-198-309-2024-WMGC-0396
24 June 2024
19 July 2024
12pm
12 August 2024
31 January 2025
Service contract
Open procedure (below threshold)
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements below the relevant contract value threshold.
Yes
No
The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct an annual perception survey / study and provide associated output reporting for the West Midlands region against a series of defined key perception metrics.
This piece of work needs to track progress against a series of key perceptions metrics
(i) awareness/familiarity with the region's offer as an investment, business and tourism destination.
(ii) positive/negative sentiment about the region's offer and
(iii) consideration of the region's offer - i.e. likelihood of recommending, investing in or visiting the West Midlands.
It needs to target the following key audiences
(i) domestic and overseas visitors and
(ii) key intermediaries that influence investment in the West Midlands - to include investment advisers, business conference organisers, sporting event organisers and travel trade professionals and a range of priority markets. These will be based on the region's new Internationalisation Strategy and will be agreed with the successful supplier.
It needs to track the effectiveness of our marcomms activity in terms of (i) market cut through - the proportion of our target audiences in key target markets that can recall our campaigns and (ii) the uplift in visibility/awareness, positive sentiment and consideration achieved. It also needs to inform the marcomms strategies and tactics of WMGC and its regional partners- providing insights on the perceived strengths and weaknesses of the region's offer, what our target audiences associate the region and the most effective communication channels.
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Is a Recurrent Procurement Type? : No
Follow the instructions given in the description or the more information section.
Zoe Middleton
20 Colmore Circus
Birmingham
West Midlands
B4 6AT
United Kingdom
07483078415
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