Media Creative Services

2024-06-24

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Published date: 24 June 2024

Open future opportunity - This means that the buyer is not yet ready to invite bid applications but early notification has been provided and some dialogue may be possible.

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Contract summary

Industry

Advertising material - 22462000

Electronic mail service provider - 72412000

World wide web (www) site design services - 72413000

Show additional CPV codes for this notice

Application service providers - 72416000

Internet development services - 72420000

Computer-related professional services - 72590000

Accounting, auditing and fiscal services - 79200000

Advertising and marketing services - 79340000

Public relations services - 79416000

Crisis management services - 79430000

Call centre - 79512000

Proofreading services - 79821100

Typesetting services - 79822300

Graphic design services - 79822500

Design support services - 79933000

Photographic and ancillary services - 79960000

Motion picture and video services - 92100000

Radio and television services - 92200000

Location of contract

United Kingdom

Value of contract

£1,400,000,000

Procurement reference

RM6364

Published date

24 June 2024

Approach to market date

8 January 2025

Contract start date

30 September 2025

Contract end date

25 June 2029

Procedure type

Open procedure (above threshold)

What is an open procedure (above threshold)?

Any interested supplier may submit a tender in response to an opportunity notice.

This procedure can be used for procurements above the relevant contract value threshold.

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

Description

The Marketing & Communications Category (Marcomms) oversees 3 active Agreements covering the spectrum of Marketing and Communications capabilities delivering vital awareness, behavioural change and recruitment programmes and campaigns.

The total contract value will be up to c£2bn, including the largest Media Buying agreement in the UK.

It should be noted that whilst the majority of our customers focus on the UK, that c10% of the spend is focussed on markets beyond our shores.

https://www.crowncommercial.gov.uk/agreements/category/marcomms-research

The Agreements are time bound, and typically have a fixed roster of suppliers. The Framework may be broken into Lots, to reflect more granular or specific requirements.

In 2025 we will be taking the below framework agreements to market:

Media Services (RM6213)
Campaign Solutions (RM6125)

Our aspiration is to put in place an Agreement(s) that continue to deliver excellent options for our Central Government customer base, but are even more attractive to the Wider Public Sector so that the benefits our suppliers and agencies bring can be delivered more broadly.

Communications Marketplace (RM6124) - has been extended until September 2027. We will take feedback during this market engagement period to enhance the current offering, however, we will focus strategically on the replacement of this in 2025/2026.

As we develop the replacement routes for these critical Framework agreements, we are engaging key stakeholder groups. Key Stakeholder groups include;

1. Business Partner - Government Communication Service - a pioneer in shaping the future solutions for public sector clients
2. Other Government and Public Sector Customers - Existing and potential
3. Agencies - Existing and potential agencies, including Holding Companies
4. Industry Bodies - including ISBA, IPA