所属地区： --
所属机构： --
抱歉，该信息暂无中文翻译信息，为您显示项目原文信息。
Published date: 6 February 2025
Open future opportunity - This means that the buyer is not yet ready to invite bid applications but early notification has been provided and some dialogue may be possible.
Advertising and marketing services - 79340000
BD1 2ST
£7,500,000 to £8,500,000
CF-0004300DQH000001r8Gb2AI
6 February 2025
10 February 2025
30 June 2025
30 June 2030
Service contract
Restricted procedure (above threshold)
A two-stage procedure, where the first stage is used to select suppliers, who are then invited to bid in the second stage.
This procedure can be used for procurements above the relevant contract value threshold.
Yes
No
The media agency shall work with Anchor to effectively plan, buy, monitor and report offline and online media for its Group product portfolio. Products and services to include care homes, rental housing, new housing for sale, and staff recruitment, plus any other business services where required.
Overview: the provision of integrated offline and online media buying services for the Anchor Hanover Group.
Deliverables: the media agency shall work with Anchor to effectively plan, buy, monitor and report offline and online media for its Group product portfolio. Products and services to include care homes, rental housing, new housing for sale, and staff recruitment, plus any other business services where required.
Channel selection and management - all advertising channel activity must by optimised towards sales and occupancy targets. While other metrics are important, the primary KPI is always the volume/quality of leads fed into and through the marketing funnel.
Market understanding - the agency is required to support Anchor in using effective insight, audience understanding and competitor analysis to target and position products and services to the most appropriate demographics.
Reporting platform requirements - the agency shall, at a minimum, meet the following reporting platform requirements:
- provide, maintain and manage a 'live' online reporting platform (dashboard) that combines performance for all media channels in one place with full access provided to Anchor;
- provide for and support all call tracking requirements, accurately monitoring telephone lead generation;
- support all tracking across the Anchor website;
- support all tracking in Google Analytics.
Local offline media requirements - the majority of offline media buying is required at a local and hyperlocal level. For care and housing products, most new residents come from within a 5-10 mile radius of the location which, to avoid media wastage, requires advertising strategy and planning at a hyperlocal level. While local/hyperlocal offline media buying only makes up around 15-20 per cent of overall media spend, the agency is expected to suggest and secure opportunities to meet this requirement, and to buy space.
Recruitment requirements - the agency is required to understand the recruitment sector, and to have specialist in-house recruitment expertise, providing media buying services across our product and job portfolio and to create targeted recruitment campaigns, by understanding our demographic, to ultimately attract and retain talent against targets. Anchor has over 10,000 staff, the majority of who work in our care homes where the voluntary annual turnover is around 30%.
Follow the instructions given in the description or the more information section.
Allen Norman
2 Godwin Street
Bradford
BD1 2ST
GB
07483945952
Is there anything wrong with this page?
本网站为您提供准确和及时的招投标信息，但招投标信息存在着变更的可能，请您务必在交易前向招标代理机构或招标人咨询投标详细要求，有关招标的具体要求及情况以招标代理机构或招标人的解释为准。
如果您对这篇招标信息有任何补充或修改建议，请告知我们。
猜你喜欢