BTA2115 Digital Asset Management System

Published date: 31 January 2025

Contract summary

Industry

IT software package - 48517000

Location of contract

B2 4Aj

Value of contract

£532,000

Procurement reference

CF-0020500D4L000000DloEUAS

Published date

31 January 2025

Closing date

3 March 2025

Closing time

12pm

Contract start date

1 May 2025

Contract end date

30 April 2030

Contract type

Service contract

Procedure type

Open procedure (above threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Yes

---

Description

BTA launched its first in-house DAM system in 2021 as part of the Digital Transformation programme to deliver a new forward looking, digital ecosystem which included the integration with a new single scalable global content management system (CMS). The DAM provides BTA staff with a single source of truth for compliant, high-quality assets to support them with the delivery of their marketing activity. It also offers BTA partners, media and the travel industry access to free to download images and video to use in the positive promotion of travel to the UK. We have 250+ staff operating in 23 offices across 21 overseas markets and over 3000 registered external users across 70 countries.

---

How to apply

Follow the instructions given in the description or the more information section.

---

About the buyer

Contact name

Procurement Team

Address

Victoria Square House, Victoria Street
Birmingham
B2 4AJ
United Kingdom

Email

procurement@visitbritain.org

---

Share this notice

Is there anything wrong with this page?