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Published date: 21 January 2025
Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.
Market research services - 79310000
London
£900,000
BIP919279914
21 January 2025
25 February 2025
12pm
26 May 2025
25 May 2028
Service contract
Open procedure
Any interested supplier may submit a tender in response to an opportunity notice.
Yes
Yes
The purpose of the Market Research Framework is to build beneficial longer-term relationships with a set of high quality, agile, cost-effective suppliers who will understand the RBG Kew brand in depth.
The purpose of this Specification is to update our framework agreement (roster) of suitably skilled and qualified research suppliers to deliver a range of market research projects across various audience groups, including but not limited to members, paying visitors, donors/patrons, digital visitors, prospective visitors/customers and broader audiences. Market research supports RBG Kew's marketing and communications, membership activities, public programmes, digital and visitor experience, fundraising/development and commercial activity.
We are looking for suppliers with experience in areas such as customer experience research, brand research, product development, market testing, audience understanding, pricing analysis and segmentation within cultural attractions, leisure, tourism, hospitality or retail sectors. Suppliers must be proficient in both online and on-site methodologies, conduct qualitative and quantitative research and process large volumes of data.
Links
Follow the instructions given in the description or the more information section.
Royal Botanic Gardens, Kew
The Herbarium
Richmond
TW9 3AE
UK
+442083325000
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