Published date: 23 October 2024
Open opportunity - This means that the contract is currently active, and the buying department is looking for potential suppliers to fulfil the contract.
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Closing: 10 December 2024, 11:59pm
Contract summary
Industry
Advertising and marketing services - 79340000
Advertising services - 79341000
Advertising consultancy services - 79341100
Show additional CPV codes for this notice
Advertising management services - 79341200
Advertising campaign services - 79341400
Location of contract
E20 1JQ
Value of contract
£0
Procurement reference
IT-117-3687-BC/03687
Published date
23 October 2024
Closing date
10 December 2024
Closing time
11:59pm
Contract start date
3 February 2025
Contract end date
2 February 2027
Contract type
Service contract
Procedure type
Open procedure (below threshold)
What is an open procedure (below threshold)?
Any interested supplier may submit a tender in response to an opportunity notice.
This procedure can be used for procurements below the relevant contract value threshold.
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
The British Council is tendering for the development of a content marketing framework for the English and Exams marketing function of the organisation. The British Council envisage the content marketing framework will be organised into three (3) lots as follows:
1. Lot 1: One (1) dedicated B2C content marketing agency on a retainer.
2. Lot 2: One (1) dedicated B2B content marketing agency on a retainer.
3. Lot 3: Three (3) content marketing agencies (B2B and/or B2C) on a framework agreement where work will be awarded on a demand basis. Projects/work will be awarded via a mini competition.
The content marketing agencies on the framework are expected to collaborate with our existing creative and campaign agency partner in delivery and other agency partners on our roster.
Expected range of content marketing services include but are not limited to strategically creating, distributing, optimizing, and managing content to achieve specific marketing goals of the British Council. This includes devising content strategies tailored to target audiences, creating engaging content across various formats and channels, distributing it effectively through platforms like social media, emails and websites, optimising content based on British Council supplied performance data, managing content workflows and calendars, and providing consulting and training to enhance the British Council marketing teams capabilities.
The agency's scope extends to specialised areas such as influencer marketing, content localisation, community management and automation support, offering comprehensive support for the British Council to maximise the impact of content marketing efforts.
The framework contract is for two (2) years with an option of extension for two (2) 12 months (i.e. Potential total contract term of 4-years). The indicative total contract is valued at £3,600,000 exclusive of VAT over the full 4-year term (£890,000 per annum).
More information
Links
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https://in-tendhost.co.uk/britishcouncil/aspx/
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Additional information on how to apply for this contract
Additional text
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If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents.
The Contract awarded will be for a duration of two years with an option for extension twice (2), each extension will be no longer than 12 months each. Appointed supplier(s) performance will be reviewed, and any extension will be based on performance and service delivery.
Is a Recurrent Procurement Type? : No
How to apply
Follow the instructions given in the description or the more information section.
About the buyer
Contact name
Ahmed Akram
Address
1 Redman Place
Stratford
London
E20 1JQ
United Kingdom
Telephone
01619577886
Email
Ahmed.Akram@BritishCouncil.Org
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